"When you think of ICE, think of us."
THE LEADING TUBE ICE MANUFACTURER IN THE PHILIPPINES
OUR COMPANY
Success is not about money,
success is what you have done and accomplished.
MR. GERRY SANTOS
Founder & CEO
Mr. Freeze Tube Ice Inc.
Every business starts somewhere, ours started from the ground up.
This is our success story.
ASIA LEADERS AWARD
2020 "Entrepreneur of the Year"
2019 "Influencer of the Year"
2019 "Innovative Company of the Year" (finalist)
2019 "Businessman of the Year" (finalist)
2018 "Entrepreneur of the Year" (top 5)
DANGAL NG BALIWAG
2019 "Natatanging Entrepeneur"
SAN BEDA
COLLEGE
2016 Outstanding Bedan Alumni under the Entrepreneurship category
MERALCO
LUMINARY
2011 First Luminary Awardee under the Small-Medium Enterprise category.
Rapid expansion through our partnership with Meralco Biz
Our first TVC aired on year 2018 across Philippine national television.
"TARA, NEGOSYO TAYO!"
"He is a man with a vision, a vision for innovation. And within him a passion to create bigger opportunities for the ones less in life. He transformed ice to gold and now he is transforming lives for the better. He is Gerry Santos. He is Mr. Freeze."
PTV Channel / February 2019
ASIA CEO FORUM
SELF-MADE
For Gerry Santos, he became the independent risk taker and ever reliable Mr. Freeze that we know of today. Simply because his father didn't stop motivating him in pursuing his dreams.
September 2019
ANC
ON THE MONEY
Gerry Santos inherited his love for the cold from his father. His family runs the country's biggest ice manufacturing company,
Mr. Freeze.
June 2019
PTV Channel
DAMAYAN NGAYON
Hindi nasusukat sa yaman at ari-arian ang tagumpay sa buhay. Dahil ito ay makikita sa alaala at sa marka na iyong maiiwan sa mundong iyong ginagalawan.
May 2018
FEATURES
Asia SME Summit
A UNIQUE STRATEGY
Now when I build plants, I don't think of the profit, I don't think of the numbers. I think of how the plant can benefit the city or the community. So far this has worked for me because the more people I've helped, the more plants that I build. And I'm happy to say that I've received a great amount of fulfilment from doing business this way.
April 2018
Bloomberg TV Philippines
THOUGHT LEADERS
With a vision for innovation and a drive to create opportunities, this entrepreneur has not only transformed ice into gold but also changed the lives of the people around him.
August 2017
ABS-CBN
MAY PUHUNAN
Para makatayo sa sariling mga paa, pinasok ni Gerry ang 'buy and sell' pero hinanap pa rin ng kanyang sistema ang paglalako ng yelo. At ito ang pinaka magandang desisyon ni gerry sa pagnenegosyo, ang balikan ang una niyang natutunan.
April 2016
"What we love about his words of wisdom is that others think of profit but for him, what is important is the community."
GMA Channel / The Working Class
August 2019
PHILSTAR
GLOBAL
MR. FREEZE BRINGS SMILE TO KIDS WITH ILLNESS
“It’s our second year with the kids of PCMC, pero marami pa kaming binibisitang ibang lugar para maghatid ng saya. We were hoping to bring a smile to kids’ faces pero iba ang nangyari, they were the ones who made us smile."
December 2019
THE MANILA TIMES
ICE KING PUSHES COOL IDEAS TO SELL HOT COMMODITY
“In the beginning, it was difficult, of course, in the sense that we were competing with the big players. Fortunately, I grew up knowing every aspect of the ice business and knew the areas of opportunity I could bank on.”
September 2017
INQUIRER
MR. FREEZE SETS A PROGRESSIVE DIRECTION FOR SMEs
“While all SMEs exemplify the Filipino's unwavering drive to build a stronger nation, certain companies manage to take a step further and pave the path for progress. One such company is Mr. Freeze, a tube ice manufacturer whose strategy included ways to create employment and give back to the community.”
June 2012
Read More
PHILSTAR
GLOBAL
A LUMINARY STORY
"Gerry is a true example of a Filipino entrepreneur who thinks not only of his welfare, but of others as well. And this is what Go Negosyo has been advocating since day one, which is to promote entrepreneurship among Filipinos, and in the process help open up opportunities for others."
May 2012